What is the different between typical business email & email marketing tools?

What is the different between typical business email & email marketing tools? Posted on : August 17, 2023

Typical business email refers to the standard email clients that individuals and businesses use for personal and professional communication. Examples include Gmail, Outlook, Yahoo, and other similar email clients. In contrast, email marketing tools are specialized platforms specifically designed for businesses to send email campaigns and marketing messages to their subscribers, customers, or prospects.

Here is a comparison of typical business email and email marketing tools based on various factors: 

Functionality: Typical business email is designed primarily for one-to-one communication and may include basic features like attachment capabilities, calendar integration, and spam filtering. On the other hand, email marketing tools provide advanced functionality, including list management, segmentation, automation, analytics, and personalization options that enable businesses to send targeted campaigns to specific groups of subscribers. 

Target Audience: Typical business email is used primarily for personal communication, whereas email marketing tools are designed for businesses targeting a larger audience. Thus, email marketing tools are equipped with features that are tailored to the needs of businesses, including list management, segmentation, automation, and analytics. 

Design: Typical business email clients are generally limited in terms of design options. They may allow basic formatting like font size, color, and style but lack advanced design capabilities like templates, branding options, and visual elements. However, email marketing tools are designed to enable businesses to create visually appealing email campaigns by providing a wide range of professional templates, image libraries, and customization options. 

Analytics and Reporting: While basic email clients provide basic tracking capabilities like open and reply rates, email marketing tools offer more comprehensive analytics and reporting options. This includes insights into subscriber behavior, campaign performance, and conversion tracking, which enable businesses to make data-driven decisions to improve their email marketing efforts. 

Deliverability and Compliance: Email marketing tools also provide more robust deliverability and compliance features than typical email clients, including unsubscribe options, anti-spam measures, ISP relations, and blacklisting prevention. This ensures that email campaigns are compliant with email regulations and avoid getting flagged as unwanted spam. 

In summary, although typical business email is a valuable communication tool for personal and professional communication, it lacks advanced functionality and design options for businesses looking to send targeted and optimized email campaigns to a larger audience. Email marketing tools offer a wide range of advanced features designed to help businesses create, manage and optimize email campaigns with the aim of driving engagement, conversions and revenue growth. 

Here is an example comparison table that compares typical email and email marketing tools: 

FeatureTypical Email PlatformsEmail Marketing Tools
Target AudiencePersonal exchangesBusinesses seeking to engage subscribers and customers on a larger scale
FunctionalityDirect method of communicationAutomation, segmentation, analytics, and personalization options
Email listsNo management features in typical email clientsBuilt-in tools for managing email lists and optimizing deliverability rates
Opt-in StrategyNot applicableEffective opt-in strategies to ensure that email efforts reach the right audience
AnalyticsLimited analytics capabilitiesComprehensive analytics to track campaign performance and make data-driven improvements
ROIDifficult to measure ROIMaximize ROI through valuable insights from analytics and data-driven improvements

Why need to use email marketing tools for promoting your business?