An e-flyer, also known as an electronic flyer or digital flyer, is a visually appealing and informative promotional tool that is distributed electronically through various online platforms, email campaigns, social media networks, and websites. It serves as a digital alternative to traditional paper flyers and is designed to capture the attention of a target audience, convey key information, and encourage them to take a desired action, such as attending an event, purchasing a product, or accessing specific content. 

E-flyers are typically created using graphic design software or online tools, allowing for a high degree of customization in terms of layout, colors, fonts, and images. They often incorporate a combination of text and visuals to convey the message effectively and engage the recipient. The content of an e-flyer can vary widely based on its purpose. They are cost-effective, environmentally friendly, and offer the advantage of interactivity with clickable links, videos, and multimedia elements. 

How to differentiate between digital flyers and physical flyers:

Factors	Digital Flyers	Physical Flyers
Accessibility	Can be accessed anytime and anywhere	Limited access (Information only on a piece of paper)
Flexibility	The e-flyers are editable without cost incurred	Fixed copy
Interactivity	Interactive function for client engagement	Static copy
Environmental	Paperless	A ton of paper
Cost	Little to no cost	Significant cost for each printing

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