E-Flyer Distribution Using DotMail Posted on : August 1, 2023
An e-flyer, also known as an electronic flyer or digital flyer, is a visually appealing and informative promotional tool that is distributed electronically through various online platforms, email campaigns, social media networks, and websites. It serves as a digital alternative to traditional paper flyers and is designed to capture the attention of a target audience, convey key information, and encourage them to take a desired action, such as attending an event, purchasing a product, or accessing specific content.
E-flyers are typically created using graphic design software or online tools, allowing for a high degree of customization in terms of layout, colors, fonts, and images. They often incorporate a combination of text and visuals to convey the message effectively and engage the recipient. The content of an e-flyer can vary widely based on its purpose. They are cost-effective, environmentally friendly, and offer the advantage of interactivity with clickable links, videos, and multimedia elements.
How to differentiate between digital flyers and physical flyers:
|Factors||Digital Flyers||Physical Flyers|
|Accessibility||Can be accessed anytime and anywhere||Limited access (Information only on a piece of paper)|
|Flexibility||The e-flyers are editable without cost incurred||Fixed copy|
|Interactivity||Interactive function for client engagement||Static copy|
|Environmental||Paperless||A ton of paper|
|Cost||Little to no cost||Significant cost for each printing|